FOR IMMDIARE RELEASE Contact: Evanie Yawen Sun
Email: yawensun@usc.edu
FENTY TO CELEBRATE ANOTHER EXCITING SUMMER
Shine with Fenty, embrace inclusivity, and express your confident true self.
Los Angeles– — Summer is a season of liberation. As we shed our heavy jackets and cast off the burdens that have weighed us down in those cold days, it is the time for the warmth of the sun to inspire bravery, encouraging individuals to embrace who they are. Rooted in inclusivity, Rihanna’s product lines consistently strived aimed to empower customers to feel good about their true selves. Fenty invited you to bask in the glow of your own unique light in this coming summer.
Between 2017 to 2020, Rihanna successively launched Fenty Beauty, her makeup line, Savage X Fenty, her lingerie line partnered with LVMH, and Fenty Skin, her skincare line. Known for her entrepreneurial spirit and deep commitment to inclusivity, it seemed that Rihanna has a knack for making surprising splash during the summertime. In 2023, her anticipated performances at Super Bowl and Oscars once again captivated the public and brought renewed attention to her various product lines.
With founder Rihanna taking center stage at the Super Bowl halftime show and touching up her makeup using Fenty powder, the brand kicked off the year with remarkable visibility, capturing the attention of cosmetics enthusiasts eager to discover the existing and new must-have Fenty products. The Super Bowl ad showcased Fenty Skin’s Hydravizor sunscreen and Fenty Beauty’s Pro Filt’R foundation, emphasizing the brand’s commitment to inclusivity by offering 50 foundation shades for diverse skin tones. As glossy and shiny lips make a comeback, Fenty Beauty’s Gloss Bomb, one of the most highly rated lip glosses of all time, has once again taken the spotlight, solidifying its status as a beauty essential. Fenty Beauty’s unwavering commitment to make good-quality and inclusive products will shine bright like diamond this summer, along with its customers who confidently express their authentic beauty.
Continuing Fenty Beauty’s commitment to inclusivity, Savage X Fenty offers a wide range of size and style options to cater to a diverse audience. By challenging traditional beauty standard, embodying fearlessness, and promoting self-confidence, Savage X Fenty has gained a reputation for making people feel confident about their bodies with bold but comfortable design. To resonate with Super Bowl, Savage X Fenty had dancers from the halftime show wearing its sports bra and signature boxers. Sounds like a great idea to pick a Savage X outfit to make you feel good and let your body shine this summer without any burdens.
Rihanna launched Fenty Beauty “so that people everywhere would be included,” she said, “Savage X means making your own rules and expressing your mood, character and style for you – not for someone else.” Rihanna started her own brand because she believes that “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Isn’t this exactly what we desire for summer? A flawless foundation that matches our skin tons, a lip gloss that enhances our lips with a fuller appearance and a juicy shine, a comfortable outfit that boosts our body confidence, and brands that value inclusiveness and encourage its customers to be who they are. No matter who you are, this summer is a perfect summer to be you, and be Fenty.
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About Fenty Beauty
Founded by Rihanna in 2017, Fenty Beauty is a cosmetic brand dedicated to inclusivity and diversity in the beauty industry. Offering a wide range of foundation shades and high-quality makeup products, Fenty Beauty empowers individuals to express themselves authentically and embrace their unique beauty. For more information, visit https://fentybeauty.com
About Savage X Fenty
Launched in 2018, Savage x Fenty is Rihanna’s revolutionary lingerie line that challenges traditional beauty standards and promotes body positivity. Offering inclusive sizing and bold designs, the brand aims to empower individuals to embrace their sensuality and confidence. For more information, visit https://www.savagex.com